Buy Lebron Shoes
But that's me and I do not begrudge anyone who wants a pair. Nor do I harbor any ill feelings toward LeBron or Nike for offering a pair of shoes at that price point, though Nike says the WSJ report is false because the apparel company has yet to set a price for the souped-up shoe.
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Earlier this year, police in riot gear were needed to control mobs desperate for the Foamposite Galaxy shoes that went for $220. Nike made only 1,200 pairs of the shoes and released them in late February to coincide with the NBA All-Star Game.
Last December, police had to pepper spray and even arrest unruly folks who were trying to get their hands on a $180 pair of Air Jordan XI Retro Concords. One mother in Lithonia, Ga., was arrested after leaving her two toddlers in the car to get in line for the shoes.
There was a teachable moment for young black kids in this brouhaha but I believe the Urban League missed it. You see, when you learn what's on the inside is more valuable than what's on the outside, you realize your self-worth is not tied to a pair of boots or shoes or a jacket. What disturbs me about Morial's statements is that the Urban League's mission is to economically empower people living in disadvantage communities -- but you don't empower people by blaming Nike for making expensive shoes. You empower them by teaching them they don't need expensive shoes.
If enough people learn to walk away from a $315 or a $220 or even a $180 pair of basketball shoes, Nike will get the message. Even if the company continues to offer high-end shoes, that shouldn't impact how kids feel about themselves. That's not to say money isn't important or there's something inherently wrong with wanting nice things. But want and need are not the same thing; the sooner kids learn that, the less ridiculous behavior we'll see at the mall. Because of previous stupidity, the WSJ is reporting Nike has instructed retailers to call off midnight releases of the LeBron X and is barring stores from displaying photos of new products ahead of their launch dates.
The performance basketball market, where shoes typically retail for at least $120, peaked at $1.3 billion in 2015 but fell 13.6% last year, says Powell. It is not just basketball struggling to move product, either. Performance categories are down across the board, without a single sport trending positively over the last three years. Powell says it is the first time in 40-plus years that every performance category has declined for multiple years.
Yes. What a waste of money: At $315, the LeBron X is "approximately $275 more than I typically like spending on a pair of sneakers," says Erik Malinowski at Deadspin. There are only three scenarios in which you'd need such pricey sneakers: (1) You compulsively burn money; (2) you need a computer to tell you how high you jump; or (3) you are LeBron James. If you're one of these pitiful and/or lucky few, "hope the LeBron X experience goes well for you." For the rest of us, these shoes are ridiculous."Possible reasons why one would spend $315 on the new LeBron James Nikes"
And the sensors provide no added value: "Nike dangles a shiny little ball of technology in front of your eyes," hoping to distract you from the wallet-gouging price, says Gabe Zalvidar at Bleacher Report. But the sensors are totally unnecessary. Do you really need them "to make you the best player in that Sunday pick-up game"? Remember, "some of the best players to ever lace up sneakers played in little more than canvas and suede. Michael Jordan, Magic Johnson, and other legends didn't become great by dropping over $300" on a pair of shoes. What's next, Nike? "A $400 shoe that keeps score"? "Nike to test market's stupidity, new LeBron James' X sneakers hit $315 price tag"
Two iconic brands in the form of Liverpool Football Club and legendary basketball player LeBron James join forces to bring fans a collection that merges fashion and style. The collection includes a pair of Nike XX Low shoes - which James previewed at a recent LA Lakers game - after he was also seen in the LFC LeBron jersey, which celebrates one of the King of Basketball's early investments, his ownership stake in the Liverpool FC.
Carter wouldn't comment specifically on whether there is a clause that would pay him more should he sign with the New York Knicks this offseason, but one insider said such a clause is not in the current contract. The way James would make more money off his base contract would be by selling more shoes through a royalty agreement.
Perhaps going to New York would sell more shoes, but he'd likely sell more shoes in China and other emerging markets, where volume really counts, if he wins championships. One of the reasons why James is far behind Bryant in China is that he isn't revered as much because he doesn't have the rings that Kobe has. In that case, it might make more sense for James to stay in Cleveland, who made it to the Finals in 2007 under James and, at 58-16, have the best record in the NBA.
By comparison, sales of LeBron James' signature shoes rose 13% annually to $340 million last year and should top $400 million in 2015. His shoes are still considered Nike's best-selling namesake footwear, since Jordan sneakers are sold under a separate brand. Revenue from James' shoes was also nearly double the revenue generated by Kevin Durant. Nike reportedly considered spinning off LeBron James into a separate business but eventually decided against it.
The math favors NikeIn that context, paying James $500 million to $1 billion for a lifetime contract sounds like a smart move. Assuming that his shoes continue to generate $400 million or more in annual sales for Nike, the deal will pay for itself within a few years. If Nike decides to expand James' shoes into an independent brand, it could generate substantially higher sales with a larger product lineup.
Nike and the NBA are inseparableVF, which owns Timberland, Reef, Vans, and The North Face, doesn't directly compete against Nike, since its shoes are mainly designed for hiking, skating, and other adventure sports. As a result, it doesn't ink huge deals with athletes. Adidas, which also owns Reebok, recently signed a $200 million deal with James Harden after Nike refused to match the bid. Under Armour's best-known spokesmen include Tom Brady and the Rock.
The new store at 199 S. Main St. will open to the public Saturday. In addition to its typical retail offerings, it will sell exclusive shoes for "sneakerheads" and collectors, including a global launch of the Nike LeBron 2 Retro "Maccabi" and a re-release of the Nike LeBron 19 "The Chosen One," of which there will be only 500 pairs.
The fact is, Lebron is the ideal candidate for a lifetime deal because his personal brand meshes seamlessly with Nike. We live in an age where it is no longer uncommon for athletes to develop extensive personal branding campaigns (think Derek Jeter, Lance Armstrong, Carmelo Anthony. His site, lebronjames.com, showcases his 4 personas: the Man, the Philanthropist, the Businessman, and the Athlete. Just as Nike is not only a shoe company, Lebron is not only a basketball player. His brand and biography provide an advertising campaign in it of itself.
So why has Nike remained so (financially) committed to LeBron James? Well, because he is good for business, of course. According to The Undefeated, LeBron\u2019s \u201Coverall signature business, including shoes, apparel, and accessories,\u201D makes an estimated $600 million per year. That\u2019s not quite Jordan-esque, but it\u2019s certainly impressive.
As far as sales, Nike had nine of the top ten best-selling shoes in the U.S. by dollar volume last year, but failed to secure the top spot which went to Adidas for the first time in a decade.
When you start looking at the numbers specifically for sneakers, the data skews even more heavily toward function and price over fashion. Mintel found that 72% of people buying athletic shoes are only purchasing in order to replace old or worn-out sneakers. Just 17% say they buy their sneakers for fashion or because they like the look. 041b061a72